The Marketing Map
For transformative and intuitive artists, therapists, coaches, consultants, and other way-showers
This program guides you through a marketing roadmap designed specifically for social artists, by a social artist. What better way to launch/re-launch your business?
Takeaways:
Clarity about your business vision and how to monetize it
Information about your market, in part to identify how to stand out
Insights about your ideal client, including what keeps her up at night
How to position your services as the best solution to your customer’s pain
Ways to package/productize your services to more easily sell them
How to “story” what you do to effectively communicate your value
"Messaging” and brand basics, including easy how-to’s for content marketing
Strategies for building, feeding and managing your (client) network easily
Program Features:
In-depth content and activities that include unique tools such as The Business Blueprint, Map Your Methodology, and Dial in Your Brand, to use on your own business
A seasoned scout who was the first “student” for this course and, today, is still applying these marketing concepts to her own soul-based business
An “incubator” experience for applying what you learn as you learn it, and for business problem-solving and “best practices” sharing on a regular basis.
What Past Graduates Have to Say:
Carolyn…taught us from session to session to build a map that will guide our business for years to come.
This course has grounded my hopes and aspirations in a realistic context. I have all the steps I need to take it out into the world with confidence.
The cohort was invaluable. Doing it in person was incredibly powerful.
[The course] was well worth the money I spent on it.
I learned that I can take my dream and make it a reality by learning to package it and connect with the people who want it.
[Carolyn] has an excellent, warm style of teaching that makes the room safe to risk and grow and be authentic.
3 ways to join us:
#1 Join an in-person group
Portland, OR Series TBD
Cost: TBD
Where:
The Center for Spiritual Wellbeing
7100 SW Hampton St., Suite 126
Portland, OR 97223
#2 Join individually
All 6 sessions: Includes 6, 1.5 hour, 1:1 sessions; email access and the workbook. Cost TBD
1 session at a time: Includes a 1.5 hour, 1:1 session; email access and session content. Cost TBD
#3 Join a remote group.
A remote pilot group is forming in 2020. Please contact Carolyn if you are interested in learning more and/or registering for the remote program.
Cost: TBD
About the Designer/Facilitator:
M. Carolyn Miller, MA, is a senior instructional designer and award-winning writer who, mid-career, redirected her own gifts toward the transformative arts industry. That “re-direction” involved 2 parts: her creative work, and the business aspect of her creative work. President of the Portland chapter of the American Society of Journalists and Authors, Carolyn is also the author of Entrepreneurship (McKinley College, 2008), numerous articles on small business, and designer/developer of an entrepreneurial program for high growth start-ups.
For more info, contact Carolyn.