A story is strategic currency.

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“Carolyn’s creative instructional design is off the charts!”

Kathryn McDonald Larson, Former Learning Architect, McKinsey & Co. 

 

 

Often paired with games today—online, in marketing, at training sessions—a story can bewitch us. In that trance, we forget, or fail to see, or don’t care, that we are being manipulated to change attitudes, beliefs and/or behaviors. 

Below are client articles that de-mystify the strategy, and examples of it in action. (For a more exhaustive list, see Carolyn’s profile on LinkedIn.) For help designing your tales, contact Carolyn.

 
 

Articles

 

 
 

Infographics

 

 
 

Past Clients

Regis Learning: Colorado Department of Transportation, National Renewable Energy Lab (NREL), Manheim | Stan Johnson Company | The Centers for Spiritual Living International | Continuum Consulting Services | Empowering Performance, Inc. | Development Dimensions International: Transocean | Front Range Community College | Weston Distance Learning | The Mentoring Company | Women’s Vision Foundation | HealthOne | Colorado Microcredit | Gambro Healthcare | Johns Manville North America | International Learning Systems: Amoco, Kaiser Permanente, US West, AT&T, Texas Instruments, Art Institute/Education Management, Kinko’s, Banta Corporation, Service Master, Leprino Foods, Corporate Express | The Denver Post